We are full-fledged jewellers. What this means is that we are skilled in every aspect of our trade from perceiving and designing jewellery, sourcing for gemstones and diamonds and manufacturing them to wholesome pieces of jewellery. As full-fledged jewellers, we have our own team of jewellery designers, fabricators and setters and of course our sourcing team backed by decades of competitive buying skills.
Compared to over the counter retail jewellers who merely buy their products and resell them, being full-fledged jewellers requires in depth knowledge and experience in every aspect of the trade. Our in house graduate gemologist keep abreast with product knowledge and emerging challenges in gemstone enhancements, while our designers familiarise themselves with design trends and various kinds of design software. On the manufacturing front, we infuse our traditional manufacturing skills into new manufacturing techniques that require jewellery cad software. We work on all precious metals and gemstones in our jewellery.
There are several benefits in being full fledge jewellers. Firstly, we are able to guarantee the quality and integrity of our products, from the fineness of precious metals to the exacting grades and authenticity of our diamonds and gemstones. With the elimination of third party involvement we are also able to manage cost and keep it low. We design and manufacture almost all of our products.