As a schoolboy, Mr Choola too learnt the arts and intricacies of jewellery manufacture from his father and after graduating in Business Studies , went on to study Gemology & Jewellery Arts at the Gemological Institute of America in California, USA. Like his father and generations before him, he too has an innate talent to design and produce beautiful jewellery.
Over the years, Mr Choola has focused his efforts in the vertical growth of his company, moving up in its product offerings to higher value pieces. He has also invested in joint partnerships in cottage industry type jewellery manufacturing facilities in Ipoh, Kuala Lumpur and Bangkok so as to ensure and carry on with the company’s tradition of designing and manufacturing its products within its own facilities. Mr Choola’s business philosophy is centered on providing excellent customer service, state of the art differentiated products and high ethical standards and integrity in business.
A 3rd generation of the Adris family has joined the company; Ms Shiranthi Adris, like her father is a graduate in business studies and Gemology & Jewellery Arts from the Gemological Institute of America.